Gavin Carpenter is a multi award winning, highly motivated and enthusiastic online advertising practitioner and technologist with a background in advanced Computer Science, Embedded Systems and Robotics.
He currently works at the UK’s largest media planning and buying agency managing an elite ad-ops team handling the day to day setup, implementation and specification of adservers, site analytics and other advertising technology for many of the world’s biggest brands.
He’s also responsible for the design and implementation of some of the world’s most complex and powerful campaign setups as well as bleeding edge attribution and reporting systems.
This blog aims to discuss and educate planners and implementers alike on a range of digital advertising topics. Focusing primarily on the details and issues of the setup we look behind the sales pitch and beyond the setup instructions.
Any and all comments, opinions and statements are the author’s own and may not be representative of his employers past or present. The author offers no warranty and accepts no responsibility for any loss or damage caused by following any of the advice on this blog. You should make your own mistakes and then blame the creative agency like everyone else.