Me: What’s the CPA looking like on this campaign?
Colleague: Erm let me check… Currently it’s at hash D I V slash zero exclamation mark.
Me: …Sorry I asked, I’ll check the tracking again.
The AdOps Motto
It may not be our fault, it is however our problem
Examples:
- The creative came over late but the campaign still needs to go live tomorrow.
- The URL we were given is the wrong one, it needs changing right away.
- It should actually be a leaderboard not an MPU, can you change it real quick?